WHITE STONE
WEB DESIGN, USER EXPERIENCE, WEB DEVELOPMENT, SEO & ANALYTICS
Shopify - UI / UX Design - Conversion Optimization
The
customer
WEISSENSTEIN is a German online store for high quality bathroom utensils without drilling. The special feature is that the products can be installed in a minute without drilling and damage to the wall or tile. WEISSENSTEIN sells its bathroom accessories as a D2C brand both directly to end customers and to large customers.
The
problems
Key accounts
The particular design challenge was to create a store that appeals to both B2C and B2B customers. In the design, attention was paid to simple user guidance for both target groups.
User guidance
The operation of a store should be as simple as possible, so that customers of all ages can quickly find their way around. The goal was clear and simple user guidance.
Lack of trust
Clear user benefits such as free shipping, telephone support, discounts, clarity about payment methods and return rights address basic interests of every customer. Therefore, special emphasis was placed on clear communication in the design.
Color variants
All products are available in both black and silver. Therefore, a clear variant selection was implemented, which should run through the entire store.
Slow loading time
One second slower corresponds to a conversion rate decrease of 7%! Therefore, during the redesign, special attention was paid to a fast loading time and unnecessary apps and code snippets were removed.
Product understanding
The special feature of WEISSENSTEIN products is that they can be installed without drilling. This should also be communicated clearly and easily understandable on the product pages.
Our
solution
With the workshop, which Golden Web Age held together with the customers, we also started the project "WEISSENSTEIN Shop-Relaunch". The high quality of the products should already be reflected in the appearance of the store. Therefore, it was defined to relaunch the branding of the store and to adapt it to the specially set values on quality and aesthetics. We already developed first ideas together with the entrepreneurs; further ideas were finally found during internal meetings with the responsible designers, graphic artists, copywriters and programmers.
Thanks to several years of experience in creating store systems, we were already able to draw on the results of previous A/B tests. The knowledge gained from this is also reflected in the design and implementation of the WEISSENSTEIN store.
Thanks to the redesign of the WEISSENSTEIN store, all KPIs were increased enormously within the first four weeks after the relaunch.
